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Chinoiserie Chic • Mid Century Modern • Palm Beach Regency Vintage Sales & Rentals

THE LAUNDRY LIST

Retro Redo: Mid Century Credenza

LeAnn Stephenson


Recently, I had the pleasure of hiring the marvelously talented women of Evolve Media in Austin to help me brand my website, boost my social media marketing, and increase my search engine visibility.  Evolve Media's principal, Morgan Avary, and her marketing director, Shelley Schmidt, have analyzed my existing website, researched my niche in the vintage and antique industry, and have developed a two-part branding plan that will be implemented and launched within the next couple of weeks.  "Excited" really doesn't fully cover my enthusiasm and anticipation for this "strategies implementation!"  And, as if that wasn't enough, my company and I have had the added bonus of working together with Evolve Media in an interior design collaboration that will, in essense, brand Evolve Media from the inside out! This finished project is to serve as an example of how they create brand identities for their clients.  The plan is to take their company's color palette and implement it within their interior design.  This will further cement their corporate identity and serve as an example of just how far a business can take its branding strategies.

So, without further adieu, it's time for a little show and tell from the last few days of our collaboration. We started with a mid-century credenza that Miss Avary purchased from The Vintage Laundry's Prime Time Custom Collection. As it happens, my client is crazy for turquoise, and as a matter of fact, it is one of the hues in her company's corporate identity color scheme . . . so, of course, we had to use it on the credenza.




Some paint, a smooth surface roller, a drop cloth, an hour and a couple of creative minds, and Voila!, a stunning, totally reworked vintage credenza, ready to serve as their coffee bar in their common room.


Make sure and check back frequently to see the progress we are making on this venture!